Novembre 2017 événement de lancement du livre « Where to play »

Evénement de lancement du livre  – jeudi 16 novembre 2017

WHERE TO PLAY : 3 étapes pour découvrir vos opportunités de marché les plus précieuses.

Les auteurs, Marc Gruber (EPFL) et Sharon Tal (Technion), présenteront leur livre et leurs recherches associées. Leur présentation sera suivie d’une session d’échanges avec le public ainsi qu’un apéritif.

Jeudi 16 novembre 2017  de 17h00 à 19h00 dans le nouveau lobby du bâtiment C à l’EPFL Innovation Park.


About the book and authors

As an entrepreneur or innovator, you are trained to run fast. But are you running in the right direction?

Where to Play will help you set a promising strategy with three dedicated and reusable worksheets covering:

  • Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business
  • Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus
  • Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile

The authors

Marc is a world-leading researcher in the domain of innovation, entrepreneurship and technology commercialisation. He is Vice President for Innovation at the École polytechnique fédérale de Lausanne (EPFL), Switzerland, where he also heads the Chair of Entrepreneurship and Technology Commercialisation. He works as the Deputy Editor for the #1 empirical research journal in management, the Academy of Management Journal. He received multiple “Thought Leader” awards for his breakthrough research. Marc is actively engaged in teaching, consulting, and executive training programmes in Europe, the US and Asia, and regularly acts as a jury member in start-up and corporate entrepreneurship competitions across Europe.

Sharon is a co- founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a well-recognized lecturer on marketing for high-tech startups. She gives lectures and workshops on a regular basis to students and start-ups and serves as a mentor in many organizations that aim to help budding entrepreneurs. Sharon has vast experience in marketing, as she served as a marketing manager for firms in several industries, as well as extensive experience in strategic consulting. Her PhD research (Technion) looked at market entry decision of hundreds of startups and its consequences on firm performance and flexibility.


Revue de presse

un guide pratique pour les entreprises technologiques

26.09.17 – Le chercheur en entrepreneuriat et vice-président de l’EPFL pour l’innovation Marc Gruber signe avec Sharon Tal « Where to play », une stratégie pratique pour guider les entrepreneurs, même chevronnés, à travers les processus décisionnels importants dans le monde des affaires.

Too narrow a frame and lack of flexibility drive many potentially viable concepts to an early grave

17.10.2017 Start-ups need to avoid emotional attachment to their “killer” business idea and be prepared to take a much wider view of the application of their core concept if they are to achieve commercial success. Read more on The Irish Times