November 2017 Book Launch “Where to play”

Book launch event on 16th November 2017

WHERE TO PLAY : 3 steps for discovering your most valuable market opportunities.

The authors, Marc Gruber (EPFL) and Sharon Tal (Technion), will be presenting their book and their underlying research.

Their presentation will be followed by an interactive session with the audience and an aperitif.

Thursday November 16th, 2017 from 5 to 7 PM
In the new lobby of Build.C at EPFL Innovation Park


About the book and authors

As an entrepreneur or innovator, you are trained to run fast. But are you running in the right direction?

Where to Play will help you set a promising strategy with three dedicated and reusable worksheets covering:

  • Market Opportunity Set – assess your core strengths and identify which market opportunities exist for your business
  • Attractiveness Map – evaluate your market opportunities to reveal the most attractive option for focus
  • Agile Focus Strategy – create a strategic plan for your chosen market opportunity that keeps you open-minded and agile

The authors

Marc is a world-leading researcher in the domain of innovation, entrepreneurship and technology commercialisation. He is Vice President for Innovation at the École polytechnique fédérale de Lausanne (EPFL), Switzerland, where he also heads the Chair of Entrepreneurship and Technology Commercialisation. He works as the Deputy Editor for the #1 empirical research journal in management, the Academy of Management Journal. He received multiple “Thought Leader” awards for his breakthrough research. Marc is actively engaged in teaching, consulting, and executive training programmes in Europe, the US and Asia, and regularly acts as a jury member in start-up and corporate entrepreneurship competitions across Europe.

Sharon is a co- founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a well-recognized lecturer on marketing for high-tech startups. She gives lectures and workshops on a regular basis to students and start-ups and serves as a mentor in many organizations that aim to help budding entrepreneurs. Sharon has vast experience in marketing, as she served as a marketing manager for firms in several industries, as well as extensive experience in strategic consulting. Her PhD research (Technion) looked at market entry decision of hundreds of startups and its consequences on firm performance and flexibility.


Press Review

a practical guide for running your tech business

26.09.17 – The world’s leading researcher in entrepreneurship and EPFL Vice-President for Innovation, Marc Gruber, along with co-author Sharon Tal, have written the book “Where to play”, a practical strategy that guides entrepreneurs, even established ones, through important decision-making in the business landscape.

Too narrow a frame and lack of flexibility drive many potentially viable concepts to an early grave

17.10.2017 Start-ups need to avoid emotional attachment to their “killer” business idea and be prepared to take a much wider view of the application of their core concept if they are to achieve commercial success. Read more on The Irish Times